Senn AI Systems
Senn AI Systems  /  For beauty and wellness owners

Every enquiry answered. Every follow-up sent. Every booking tracked.Without you.

We map how your enquiries, bookings and follow-up actually move, then build the AI system that closes the gaps. One platform, under your own brand.

The audit fee is credited toward your build when you start within 7 days.

ENQUIRY CAPTURE NURTURE BOOKED IN: CALL / DM / FORM OUT: BOOKED + TRACKED
30+
Years in operations
3
Build tiers
1
Platform, your brand
24–48h
Fastest build window

New, and co-founded by Muna Hamood, an operator with thirty years inside Ernst & Young, Shell, UAE refinery and startups. You're not the practice run.

See your number

How much are you losing to missed enquiries?

Most owners are losing bookings they never see. Move the sliders to your best guess.

DMs, form fills, calls, messages.
What one client is worth when they book.
Your rough booking rate.
Walking out the door each month
£0
That is about £0 over a year.
This counts only the enquiries that do not book. It does not include the ones answered too slowly, or never chased. The real figure is usually higher.
Illustrative · your live calculator uses your full model
Enter your details to reveal your number
Capture

Talk to the agent, right now.

This is a similar agent that would sit on your own site — answering, qualifying and booking, day or night, without you lifting a finger.

Live demo
Your costed plan · Opportunity Matrix

Every fix, ranked by what it gives back.

This is the plan your audit hands back. Every fix costed and ranked by what it returns in the first year, so you build the ones that pay first. The figures below are a worked example for a small clinic. Yours will be built from your own numbers.

AI Solution Monthly Hours Saved Team Cost/hr Admin Cost Saved/yr Revenue Recovered/yr Setup Cost Year 1 ROI
01 AI Chat Agent16£13.00£2,496£4,800£1,800305%
02 Email & SMS Nurture8£15.00£1,440£4,500£1,500296%
03 Missed-Call Text-Back6£13.00£936£3,600£1,200278%
04 CRM & Reputation12£16.00£2,304£3,000£1,600232%
05 AI Voice Agent10£14.00£1,680£4,200£2,400145%
Grand Total52£14.19£8,856£20,100£8,500241%

This table is for structure demonstration purposes only, not actual figures. Yours will be built from your own numbers.

The gap

The strain is never the team. It's the structure they're standing inside.

Every clinic we've mapped has the same fault line, whatever the size of the team behind the desk. It's never the people doing the work. It's the system underneath them, or the absence of one.

Leak one

Enquiries scattered across five places

Instagram, WhatsApp, email and the front desk phone all carrying different pieces of the same conversation, none of them talking to each other or to reception.

Leak two

Follow-up that depends on whoever's free

The clinic runs on whichever staff member happens to have a spare moment to chase, on top of everything else on their desk that day.

Leak three

Missed calls that are missed revenue

Every unanswered enquiry is a booking that quietly went somewhere else, and most clinics never see the total.

None of that is a discipline problem. It's a design problem. And design problems get fixed.

Mission

Take the frantic out of running the business, so the owner can be fully present in business and life, trusting that nothing behind them is falling through.

Vision

Beauty and wellness owners who feel in control of their business rather than chased by it, running on a system that quietly works while they sleep.

Who's behind it

Two operators, one system.

Senn AI Systems is built by two people who've each spent years inside the parts of a business that most owners never see.

Muna Hamood
Muna Hamood
Strategy & Growth

Muna is an operations specialist who brings framework, structure and strategy to everything she builds. She leads demand generation and client-facing strategy, and pressure-tests every offer before it goes live.

Her career ran through large, complex organisations: three decades inside operations at businesses including Ernst & Young, Shell and a UAE refinery. She brings that same discipline to how Senn AI Systems is run day to day.

Jasmine Cristancho
Jasmine Cristancho
AI Systems Architect

Jasmine's path ran from sales across the UK and Europe into technical build. She brings that experience to the systems and infrastructure behind Senn AI Systems builds.

That cross-market perspective shapes how those systems are engineered: built to identify and close the operational gaps across a business.

The systems

What we build, grouped by what it does for you

Capture

Nothing reaches out and hears silence

An AI chat agent answers on your site day or night and books straight in. A voice agent picks up when you're mid-treatment or closed. Missed-call text-back turns a dropped call into a booking the moment it goes unanswered.

Nurture

Leads stay warm without you writing a word

Timed email and SMS sequences. A CRM pipeline showing every enquiry at its real stage. A lead generation agent that fills the pipeline before you open your inbox. Reputation management that requests and answers reviews automatically.

Infrastructure

The plumbing that holds it together

Full automation workflows built to your operation. A website or funnel that feeds the systems behind it, not one that just sits there looking presentable.

Visibility

See the business at a glance

A social media hub to plan and publish from one place. A live dashboard with a plain-language weekly summary, richer as more systems go live.

Visibility

Your business, without opening five apps.

Enquiries, bookings, conversion rate, lead source and revenue in one view — with a plain-language summary underneath it, not just numbers. Try the toggle below.

38
Enquiries
24
Bookings
63%
Conversion Rate
£4,920
Revenue
Enquiries by day
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lead source
Instagram
42%
WhatsApp
28%
Website Chat
19%
Referral
11%
In nurture right now
Sarah M.
Day 2 of 3 · next email tomorrow
Chloe R.
Day 1 of 3 · message sent this morning
Amara K.
Day 3 of 3 · follow-up call today
This week, in plain English

Enquiries were up 23% versus last week, mostly from Instagram DMs. Saturday remains your busiest booking day, and your AI agent handled 91% of first responses without a human touch.

Nurture

Every enquiry, exactly where it's at.

No more scattered conversations across five apps. Every lead sits in the stage it's actually in, moving forward as your agent works it.

New Enquiry3
Sarah M.
Instagram DM · £80
Chloe R.
Website Chat · £120
Amara K.
Missed Call · £80
Qualified2
Louise T.
WhatsApp · £150
Priya D.
Referral · £95
Booked2
Jasmine W.
Sat 2:00pm · £120
Emma S.
Sun 11:00am · £80
Completed1
Fatima A.
Repeat client · £150
How it runs

From audit to a system that runs itself

01

We audit

We map your operation end to end and show exactly where time and money are leaking, with data, not guesswork.

02

We hand you a costed plan

An Opportunity Matrix ranking each fix by cost against return, walked through with you line by line. No report dumped in your inbox.

03

We build only what fits

Systems sculpted to your tier, trained to your brand, connected to your CRM and pipeline from day one.

04

We stay on it

Handover documentation, revision tweaks and post-launch support, so it keeps running long after we step back.

The build tiers

Three ways to start. One system that grows with you.

Every build is scoped from your audit findings, a bespoke ecosystem for a one-time investment between £1,997 and £9,997+. Nothing templated.

Leak EngineMost common
Revenue Engine
Scale Infrastructure
One-time investment£1,997£9,997+
Operational cost & support£197/mo£597/mo
Best forYour worst leakRuns itself
AI agents builtAny 1Chat + voice + more
Missed call text-backOptional
Email & SMS nurtureOptional
CRM & lead trackingLead statusFull
Social media hub
Live business dashboard
Lead generation agent
Reputation management
Full automation workflows
Website / funnel build
Agent revision26

Solo operator or brand new business? Customisable solutions are available upon request — get in touch to talk through what fits.

Start your build within 7 days of your audit and the audit fee is credited toward it. The audit pays for itself.
Monthly operational cost

What the retainer keeps running

This isn't a site you set and forget. Your agents stay connected to keep working every day. Here's what's included per tier.

Item Leak Engine Revenue Engine Scale Infrastructure
AI agents1Up to 2Up to 4
Email / SMS campaigns per month2 included4 included6 included
Landing pages / funnels123
Pipelines12Up to 4
Automation tweaks / updates2/mo2/mo2/mo
Extra campaign beyond cap+£50 each+£50 each+£50 each
Extra funnel / landing pageQuoted separatelyQuoted separatelyQuoted separately
Straight answers

Before you book

You're a new company. Why would I trust you?

Fair. The company is new, the experience behind it isn't — see Muna's background above. The audit gives you the full map of where your business is leaking, credited back when you build, so you're not betting blind.

Isn't this just a chatbot?

No. A chatbot answers questions. A system captures the enquiry, books it, follows up, tracks it and shows you the revenue, all connected. The chat agent is one part of the build, not the build.

I'm a solo operator. Am I too small for this?

The opposite. When it's just you, every missed enquiry lands on the one person who can't be in two places at once. The Leak Engine exists for exactly that.

Why is there an audit fee?

The audit is the map, where your business is leaking time and money, with the numbers attached. Start your build within 7 days and it's credited back, so it costs you nothing net.

How long does a build take?

The fastest go live in 24 to 48 hours. Full infrastructure builds are scoped from your audit and timelined on your plan call.

Is it my brand, or yours?

Yours. Everything runs on one platform under your own name. You own it.

Isn't a CRM just an email list?

No, and mixing the two up is a common trap. An email list is one-way: you send, people receive, that's the whole relationship. A CRM tracks every single enquiry as an individual, at whatever stage they're actually at, with every message and action tied to their record. Your email list can only broadcast; your CRM knows exactly who's booked, who's gone quiet, and who needs a human to step in.

Your next step

Find out what your missed enquiries are actually costing you.

A systems audit that maps exactly where your business is leaking, credited toward your build.

Book Your AI Business Audit

Audit fee credited toward your build within 7 days.

Senn AI Systems · A division of The Senn Studio © 2026. All rights reserved.